Wednesday, 31 July 2013

Test Multiple Ads For Your Campaigns


If you want to maximize the results from ANY advertising campaign—PPC or otherwise—it’s important to test multiple ads (“split test”) for your campaigns.


If you have nothing to compare your ad to to know how effective it is, you could easily waste a lot of money in the long run.


Plus, split testing allows you to constantly refine your advertising and try new ideas as you get data back.



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